is on its way to becoming the largest ever online sales day in the US again, helped in part by Mother Nature.
Adobe on Monday said sales in the US reached $ 473 million and are expected to reach $ 9.4 billion by the end of the day. That would be an 18.9% increase from before Electronic Monday, is currently the largest online sales day in US history. Salesforce expects global digital sales on Monday to reach $ 30 billion, up 12%.
Purchases will peak in the evening, with shoppers spending an average of $ 11 million a minute from 8 to 9 pm. PT, Adobe says. The software giant hopes online merchants will also get a boost from the weather, as heavy rain and snow hit large parts of the country on the weekends and on Mondays, leaving many people to stay in. home.
"We are witnessing a very strong digital holiday so far. This is largely due to the demand for retailers that have been trying to drum up since early November," said Rob Garf, vice president of strategy. Salesforce and insights of Salesforce said. That initial job was …