To improve battery life, network usage and website speed, Chrome will remove ads that consume too much computer resources, Google said on Thursday. Google will begin testing the technology in the coming months and plans to build it into Chrome in August, Google said in a blog post on Thursday.
The move will only consume The worst advertising offender, including those who attempt to mine cryptocurrencies, use images with unnecessarily large file sizes, require more than 4 megabytes of network data, or take up the browser's main computation in more than 60 seconds, Google said. The violator will be replaced with a notice saying "ad deleted."
Interfering with new Google ads reflects the growing effort of browser manufacturers to override website guidelines and attempt to fix issues that may reduce the web. Brave blocks ads by default, Vivaldi now offers ad blocking as an option, and Apple Safari, Microsoft Edge, and Mozilla take various measures to block ads that track you online and violate privacy.
Advertisers may not be happy with the changes, but …